Shelf ready boxes save time and effort. They are a tried and tested way of maximising shelf presence, boosting visibility for brands and generating sales at the point of purchase.
It wasn’t always a key consideration for retailers, though. Shelf ready packaging (SRP) has grown in line with innovations in the retail sector. Get it right, and you can expect a boost in sales. SRP can also add to efficiency within the supply chain.
What’s more, effective packaging means that retail teams can quickly replenish product lines – so shelves look full, which is appealing for customers. Freeing up staff time is also great for building relationships with shoppers.