Who is Reliant Packaging?

We are suppliers of bespoke and cost-effective packaging solutions. We’ve been in business for over 40 years, supplying a wide range of packaging from e-commerce and shelf-ready boxes to bespoke packaging design for clients in all business sectors. We are based on the outskirts of Peterborough,

At Reliant, we’re at the forefront of packaging technology, ensuring high-quality and cost-effective packaging solutions for every customer. Some of the machinery that we use daily, includes rotary cutters, die cutters, printer slotters, folder gluers, and slitter creasers! Some of our machines can produce up to 1,200 cases per hour.

What’s more, we offer a store and deliver policy. We can store your goods and deliver directly to your customers!

For all of these reasons, we’re a great option for your bespoke packaging providers.

Our work with Ketchup

Our work is incredibly bespoke. For every client, there are dozens upon dozens of custom options available. This can make it difficult for first-time visitors to envisage the end product or know exactly what they are looking for.

For this reason, we needed a new website with a design that complemented our business model and would make it easy for visitors to imagine what our packaging results would look like. In addition, our site needed to be mobile-friendly to keep up with the new browsing habits of the modern consumer.

We were looking for an agency that could help us achieve our goals of better showcasing what we could do and staying modern in our website design and function.

We chose Ketchup.

Our new branding

Ketchup began by creating a new logo for us as part of a brand refresh to accompany our new site. Our new logo displays our company initials represented as unfolded boxes in blue and green – very on theme!

Ketchup carried this colour scheme throughout our new web design, which gives the site a relaxed and easy feel. The consistency of the colour palette makes our brand more recognisable for our customers.

Building a better website structure

We want all experiences with Reliant to be as simple and hassle-free as possible. That starts with a website structure that’s easy to navigate. Ketchup divided our pages into key categories and sub-categories that make it easy for our site visitors to find what they’re looking for.

Galleries and display

Ketchup’s web designers created a site that was tailored to our market. We offer such a range of products, with so many bespoke options, that image display was of vital importance.

In response to this need, Ketchup incorporated multiple galleries into our pages to show the styles of each type of packaging we offer. Some of these are photographs while others are illustrations – depending on which is clearer.

We also appreciate the image carousels that now feature on our site. This allows for better display and easier navigation for our customers.

Copywriting

We required our content to be as simple and clear as possible so our customers wouldn’t struggle to navigate our wide range of customisable options. The copy clearly explains the benefit of each packaging type, such as minimising the risk of damage in transit or being an environmentally friendly option. This definitely makes it easier for our customers to focus on the priorities of their own business.

 

 

Working with Ketchup

Ketchup know how to carry out a rebrand seamlessly. They can handle the design, copy, and technical aspects of refreshing your image and give useful advice on how to create the best user experience.

If you’d like to find out more about their services, you can call them on 01476 852990 or email info@ketchup.marketing.

You’ll find our friendly team ready to help with any request.

Give us a call on 01733 371800 or email sales@reliantpackaging.co.uk